Raw Energy Kippa Ring

In short

Reignite their social media presence and expand their reach on Facebook and Instagram.


Raw Energy Kippa-Ring


Social Media Management

Content Creation


October 20, 2023

Rejuvenating a Social Media Presence:

This case study explores how we helped Raw Energy Kippa-Ring, a vibrant cafe known for its real food, real friends, and real experiences, reignite their social media presence and expand their reach on Facebook and Instagram.

Capturing the Raw Energy Vibe:

We began by immersing ourselves in the unique atmosphere of Raw Energy Kippa-Ring. Their core values of real food, real friends, and real experiences resonated deeply, and we knew our strategy needed to reflect this authentic approach.

Through a comprehensive account audit and competitor analysis, we identified areas for improvement. While their static content showcased their delicious menu items, it lacked the dynamism needed to truly capture the essence of the Raw Energy experience.

Reinventing Their Social Media Feed:

We crafted a content creation strategy focused on:

  • Developing visually captivating content that utilises engaging formats like Instagram Reels and POV (point-of-view) videos.
  • Showcasing the "real" experience at Raw Energy Kippa-Ring by featuring customer interactions, staff recommendations, and the inviting cafe atmosphere.
  • Creating "how-to" videos for their most popular smoothies, empowering followers to recreate the Raw Energy taste at home.
  • Maintaining a consistent posting schedule to keep their audience engaged and informed about new menu items and promotions.

The Results

With this dynamic content strategy in place, we successfully:

  • Increased Raw Energy Kippa-Ring's Facebook and Instagram reach by 578.2% and 446.4% respectively in a month. Attracting new customers and strengthening their connection with existing ones.
  • Enhanced brand engagement by inviting follower participation through interactive content formats.
  • Positioned Raw Energy Kippa-Ring as the go-to destination for a delicious and authentic cafe experience in the community.

This case study demonstrates the impact of strategic content creation in revitalising a social media presence and attracting your target audience. By showcasing the true essence of your brand, you can foster a loyal following and establish yourself as a community hub.

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Based in Brisbane, currently booked fully until May 24.

What I can do

Social Media Strategy

Social media's a conversation, not a monologue. ️That's why understanding your goals and your audience's needs is key. I don't just post – I listen.

Through in-depth discussions and audience research, we'll craft a strategy that speaks directly to your ideal customer.

The result? Engaging content that resonates, drives results, and makes your brand the social media star it deserves to be.


Your Brand Story, Amplified.

We don't just create content, we craft experiences. We start by partnering with you to understand your vision and audience's desires. Then, we dig deep – competitor research, moodboards, the whole shebang – to uncover the "why" behind your brand.

The result? Content that connects, resonates, and drives results. Let's spark conversations and make your brand the star of the show.  

Authentic voice

Forget one way conversation! Unleash the power of "We" with strategic UGC campaigns. We'll partner with you to understand your brand essence and target audience, then craft compelling prompts that ignite user passion. By amplifying these authentic voices, you'll build a vibrant social media community where loyal fans become your storytellers, driving organic brand advocacy, trust, and exponential reach.

Time to ditch ads and spark a UGC revolution! Click here to learn more about my UGC Services.

Hashtag Research
Social Media Strategy

Feeling lost in the social media maze? Don't spend hours wandering. In just TWO 60-minute strategy calls, you'll get crystal clear direction on your social media strategy.

‍We'll ditch the jargon and focus on your unique goals (and what makes your audience tick!).

‍Forget cookie-cutter plans. We'll identify the perfect platforms and brainstorm killer content ideas.


What you get:
💜 2 Zoom strategy sessions packed with actionable advice.
💜 A personalised social media strategy and action plan tailored to YOU.
💜 A 30-day content calendar to keep you on track .
💜 2 weeks of direct support via email to answer your questions and keep you motivated.

Click here to book your session here.