BM Athletica Fitness

In short

Build a strong foundation for her online presence with concise, engaging content.


BM Athletica Fitness


Content Creation


December 12, 2023

Building Brand with BM Athletica Fitness

This case study explores how we helped BM Athletica Fitness, a rising personal trainer and bodybuilder, build a strong foundation for her online presence with concise, engaging content.

Connecting with the Audience:

BM Athletica Fitness wanted to connect with her target audience and differentiate herself from the competition. We focused on creating content that not only showcased her expertise but also reveale her personality.

Building a Compelling Narrative:

Our content strategy included:

  • Intro Video: A captivating introduction video highlighting BM Athletica Fitness's training philosophy, unique approach, and what sets her apart from other trainers.
  • "Best Advice" Reel: A short, engaging video featuring BM Athletica Fitness sharing the best piece of fitness advice she ever received, fostering a relatable connection with viewers.
  • Motivational B-Roll Videos: Two motivational workout videos showcasing BM Athletica Fitness training with high-energy background footage (b-roll).

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I may spend way too much time scrolling, but it's all for a good cause - making your brand a social media darling!

Based in Brisbane, currently booked fully until May 24.

What I can do

Social Media Strategy

Social media's a conversation, not a monologue. ️That's why understanding your goals and your audience's needs is key. I don't just post – I listen.

Through in-depth discussions and audience research, we'll craft a strategy that speaks directly to your ideal customer.

The result? Engaging content that resonates, drives results, and makes your brand the social media star it deserves to be.


Your Brand Story, Amplified.

We don't just create content, we craft experiences. We start by partnering with you to understand your vision and audience's desires. Then, we dig deep – competitor research, moodboards, the whole shebang – to uncover the "why" behind your brand.

The result? Content that connects, resonates, and drives results. Let's spark conversations and make your brand the star of the show.  

Authentic voice

Forget one way conversation! Unleash the power of "We" with strategic UGC campaigns. We'll partner with you to understand your brand essence and target audience, then craft compelling prompts that ignite user passion. By amplifying these authentic voices, you'll build a vibrant social media community where loyal fans become your storytellers, driving organic brand advocacy, trust, and exponential reach.

Time to ditch ads and spark a UGC revolution! Click here to learn more about my UGC Services.

Hashtag Research
Social Media Strategy

Feeling lost in the social media maze? Don't spend hours wandering. In just TWO 60-minute strategy calls, you'll get crystal clear direction on your social media strategy.

‍We'll ditch the jargon and focus on your unique goals (and what makes your audience tick!).

‍Forget cookie-cutter plans. We'll identify the perfect platforms and brainstorm killer content ideas.


What you get:
💜 2 Zoom strategy sessions packed with actionable advice.
💜 A personalised social media strategy and action plan tailored to YOU.
💜 A 30-day content calendar to keep you on track .
💜 2 weeks of direct support via email to answer your questions and keep you motivated.

Click here to book your session here.